What’s in a Name? Crafting the Brand Identity of Caruccio’s

As the face of Caruccio’s, Lisa Caruccio explained why she chose Suzanne Zahr to work on her brand identity in addition to designing the physical space: “My intuition that I liked and trusted Suzanne led me to use her for other areas and be my one point of contact, which streamlined many things.  We collaborated well together, and there was no question to go with her because she understood what I wanted (and didn't want) very well.  [We have] a mutual respect.”

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