Ted Baker: The 'No Ordinary Designer Label' Story

SZ is teaming up with TTMG International, out of Monte-Carlo, Monaco & London, UK, to introduce Ted Baker, leading UK lifestyle brand, to The Bellevue Collection in Bellevue, WA.

Having launched as a shirt specialist of some repute in Glasgow, UK, Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around.

From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humor, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one…primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo turkey stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Ted remains one of the only brands to be built into an international designer label without an advertising campaign.

As Ted chooses not to advertise, he must do everything he can to support the collections in a more consistent, different and fun manner. We hope you’ll agree our new ‘no ordinary designer website’ does this down to a tee.

Source: http://www.tedbaker.com/

STEM = Opportunity

Did you know that most of our public school students have no formal exposure to engineering / architecture?

Today's youth, especially in under-served communities, do not know what engineers or architects do. They typically do not see how such professions are relevant to their everyday lives & communities, and therefore deem such career options as inaccessible or undesirable. A primary root cause is that our elementary teachers are not given the training and support they need to teach such subjects. By the time most students reach middle school, despite having little to no exposure to engineering / architecture, describe a lack of interest in such subjects.

SZ is teaming up with Washington STEM in support of  Engineering Fellows - an exciting new (soon-to-be launched)  program in which engineers and teachers work together to develop and facilitate real-world challenges for 4th - 6th graders in South King County to solve. 

STEM = opportunity. STEM isn’t just for scientists and engineers. From Puget Sound to Yakima valley, Washington’s economy is rooted in STEM. It’s simple: in the 21st century, STEM opens doors for every student to succeed. 

We’re facing a STEM shortage. In the past ten years, STEM jobs have grown three times faster than non-STEM jobs. Yet too few of our students see STEM’s power or possibilities. 

It’s time to shift STEM into high gear. Right now, we have an unprecedented window of opportunity to reimagine STEM education. Our kids can’t wait and neither can our state. But together, we can change the game.

Source: http://www.washingtonstem.org/