Art with Heart Brand Refreshment - [Interview with Heidi Durham.]

October 19, 2017

Since opening almost two years ago, SZ has donated proceeds of our art sales to Art with Heart, a non-profit organization in Seattle that uses creativity and art to support the emotional well-being of children affected by trauma and hardship. During the Art with Heart Founder's Celebration last February, Steffanie Lorig, the Founder of Art with Heart, handed over the reins to Heidi Durham to lead their growing team -- and now Art with Heart is going through a brand refreshment!

After over twenty years of helping children overcome trauma through creative expression, Art with Heart is redesigning the brand with a new visual look and online platform. This brand redesign represents the evolution that comes with new technology and the desire to impact an evolving, global audience. To aid to even more children, they will be providing training models and educational tools on their website based on the curricula they have personally developed over the years. Through a new website design and online resources, their goal is to reach practitioners who work with children all over the world.

I had the opportunity to chat with Heidi Durham, CEO of Art with Heart, and ask questions about the brand redesign, set to launch in late December. Read on for more details about Art with Heart's identity as they evolve and grow.

Stazione25 Brand Identity - [Interview with Laurent Bourscheidt.]

August 24, 2017

A major aspect of the SZ approach is to curate a team of consultants that meets the needs of each and every client. We bring together a team of multidisciplinary experts, finding the best fit for each individual project. By working with a consortium of creatives, we have more agility and fluidity to achieve project goals and meet our clients’ unique needs.

When the SZ team collaborated with Mt. Baker Station Associates for the brand-new urban housing hub Stazione25, we brought in Laurent Bourscheidt of L+B Design to provide creative direction for the Stazione25 brand identity. Laurent developed the aesthetics and the details of the brand in conjunction with Mt. Baker Station Associates, Morgan Design Group, the architect of record, and Bristal Design Group, the interior designers. Each consultant brought their expertise to the brainstorming table, providing a multidisciplinary approach to developing the brand guidelines.

What’s in a Name? Crafting the Brand Identity of Caruccio’s

July 28, 2017

As the face of Caruccio’s, Lisa Caruccio explained why she chose Suzanne Zahr to work on her brand identity in addition to designing the physical space: “My intuition that I liked and trusted Suzanne led me to use her for other areas and be my one point of contact, which streamlined many things. We collaborated well together, and there was no question to go with her because she understood what I wanted (and didn't want) very well. [We have] a mutual respect.”

Stazione25 - A Transformational Hub for Urban Living

June 28, 2017

Located across the street from the Mt. Baker Light Rail station at McClellan and 25th, Stazione25 will be the newest hub for urban living in the Mt. Baker and Beacon Hill neighborhoods.

Michael D. Ross and Robert B. Spitzer, the principal owners of the development, are excited that Stazione25, with 300+ units, will provide many families and workers with high-quality housing and quick access to Downtown Seattle by Summer 2019.